Peruvian alpaca,
from head to toe

Hats and caps, slippers, plush toys and keyrings in alpaca.

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The essentials

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A vertical country

The Incas learned to live on every level of the Andes, and each altitude gives something different. Climb from the coffee of the high jungle to the alpacas’ puna, by way of Cusco.

Coffee

1,000–2,000 m

In Peru, coffee grows on the slopes that fall toward the Amazon, in the shade of other trees, and ripens slowly among mist and rain.

Machu Picchu

2,430 m

The citadel the Incas built in the 15th century on a ridge between two mountains, right where the Andes begin to fall toward the jungle.

Cusco

3,399 m

Qosqo, capital of the Tawantinsuyu. The Inca Garcilaso called it the navel of the earth: from its main square, roads set out for the four regions of the empire.

Alpacas

4,000–4,800 m

Almost no trees grow in the puna, where ichu grass takes over. This is where alpacas graze, kept warm by a fine, light fibre that withstands freezing nights and the high-altitude sun.

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Ausangate

6,384 m

The highest mountain in Cusco. For Andean communities it is an apu, a guardian spirit; nearby, at the Sinakara sanctuary, Qoyllur Rit’i, one of the great pilgrimages of the Andes, takes place every year.

The same red

  • PukaQuechua
  • 红Chinese, pronounced hóng
  • RojoSpanish

In the Andes, red comes from cochineal, a tiny insect that lives on prickly pear cactus. Andean weavers dyed their finest cloth with it long before the Incas, and Peru is still its largest producer.

In China, red is the colour of good fortune and joy: it dresses brides, New Year envelopes and front doors at every celebration.

On both sides of the Pacific, red is kept for what matters. Shan Kay wears it in four shades.

Two ancient legacies writing a new future together.

Shan Kay connects the richness of Peru with a vision towards China, through Peruvian alpaca.